Development of a holistic internet marketing strategy framework (IMSF) in promoting medical tourism Industry (MTI) in Malaysia

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Development of a holistic internet marketing strategy framework (IMSF) in promoting medical tourism Industry (MTI) in Malaysia

Previous studies found that Healthcare Information (HI) asymmetry or doctor-patient knowledge gap is identified as one of the problems causes the Malaysia's Medical Tourism (MT) industry less efficient. This study is then seeking to promote and introduce MT in Malaysia by using Internet as one...

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Bibliographic Details
Main Author:	Wong, Lai Yoong
Format:	Thesis
Language:	English English English
Published:	2016
Subjects:	RA Public aspects of medicine RA791-954 Medical geography. Climatology. Meteorology
Online Access:	http://eprints.uthm.edu.my/9995/ http://eprints.uthm.edu.my/9995/2/24p%20WONG%20LAI%20YOONG.pdf http://eprints.uthm.edu.my/9995/1/WONG%20LAI%20YOONG%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/9995/3/WONG%20LAI%20YOONG%20WATERMARK.pdf

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