Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

Despite the fact that using social media for arranging trips is becoming increasingly important, community-based tourism (CBT) of Malaysian rural homestay operators still heavily rely on traditional marketing platforms and third parties’ assistance to gain tourist attraction. Previous studies found...

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Bibliographic Details
Main Authors: Dewi Eka Murniati, Dewi Eka Murniati1, Abdul Razzaq, Abdul Rasid, Ismail, Affero, Luis Mota, Luis Mota
Format: Article
Language:English
Published: uthm 2023
Subjects:
T Technology (General)
Online Access:http://eprints.uthm.edu.my/9429/
http://eprints.uthm.edu.my/9429/1/J15988_2bf27ea6ee242d74b87f8a0cd49194b6.pdf

Internet

http://eprints.uthm.edu.my/9429/
http://eprints.uthm.edu.my/9429/1/J15988_2bf27ea6ee242d74b87f8a0cd49194b6.pdf

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