An integrated framework for lean production and marketing mix strategy toward business performance

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An integrated framework for lean production and marketing mix strategy toward business performance

Business performance is a critical issue for organizations, especially in the food industry, which faces multiple challenges that are forcing companies in the industry to improve their strategies to remain competitive. The food industry plays a vital role in the economy of Malaysia by creating emplo...

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Bibliographic Details
Main Author:	Hamid Yaseen, Maryam
Format:	Thesis
Language:	English English English
Published:	2021
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/8433/ http://eprints.uthm.edu.my/8433/1/24p%20MARYAM%20HAMID%20YASEEN.pdf http://eprints.uthm.edu.my/8433/2/MARYAM%20HAMID%20YASEEN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/8433/3/MARYAM%20HAMID%20YASEEN%20WATERMARK.pdf

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