The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia
This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Malaysia Sabah (UMS)
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5508/ http://eprints.uthm.edu.my/5508/1/AJ%202018%20%28552%29.pdf |
| _version_ | 1848888570514767872 |
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| author | Harun, Amran Obong, Amat Mohd Kassim, Abdul Wahid Lily, Jaratin |
| author_facet | Harun, Amran Obong, Amat Mohd Kassim, Abdul Wahid Lily, Jaratin |
| author_sort | Harun, Amran |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that three dimensions of destination image (travel environment, natural attraction, entertainment, and events) had significant effects on revisit intention. However, perceived risk was not important to the tourists’ revisit intention. The findings have implications on the tourism industry, especially for key players such as the tourism board and travel companies. It also serves as a reference to destinations with a similar risk background. |
| first_indexed | 2025-11-15T20:12:23Z |
| format | Article |
| id | uthm-5508 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T20:12:23Z |
| publishDate | 2018 |
| publisher | Universiti Malaysia Sabah (UMS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uthm-55082022-01-13T02:44:13Z http://eprints.uthm.edu.my/5508/ The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia Harun, Amran Obong, Amat Mohd Kassim, Abdul Wahid Lily, Jaratin T Technology (General) This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that three dimensions of destination image (travel environment, natural attraction, entertainment, and events) had significant effects on revisit intention. However, perceived risk was not important to the tourists’ revisit intention. The findings have implications on the tourism industry, especially for key players such as the tourism board and travel companies. It also serves as a reference to destinations with a similar risk background. Universiti Malaysia Sabah (UMS) 2018 Article PeerReviewed text en http://eprints.uthm.edu.my/5508/1/AJ%202018%20%28552%29.pdf Harun, Amran and Obong, Amat and Mohd Kassim, Abdul Wahid and Lily, Jaratin (2018) The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia. e-Review of Tourism Research (eRTR), 15 (6). pp. 540-559. ISSN 1941-5842 |
| spellingShingle | T Technology (General) Harun, Amran Obong, Amat Mohd Kassim, Abdul Wahid Lily, Jaratin The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia |
| title | The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia |
| title_full | The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia |
| title_fullStr | The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia |
| title_full_unstemmed | The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia |
| title_short | The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia |
| title_sort | effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of sabah, malaysia |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/5508/ http://eprints.uthm.edu.my/5508/1/AJ%202018%20%28552%29.pdf |