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Creating sustainable snack food business success through brand experience and brand loyalty

A well-developed brand experience creates a sustainable market and business opportunities to a business. Brand loyalty is a key success factor of any organization creating the needed competitive edge to the firms in the market. This has attracted continual research efforts among researchers. Literat...

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Bibliographic Details
Main Authors:	Ng, Kim-Soon, Ahmad, Abd Rahman, Yong, Yuan How, Hasaballah, Abdel Hafiz Ali
Format:	Article
Published:	American Scientific Publishers 2018
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.uthm.edu.my/5450/

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