Creating sustainable snack food business success through brand experience and brand loyalty
A well-developed brand experience creates a sustainable market and business opportunities to a business. Brand loyalty is a key success factor of any organization creating the needed competitive edge to the firms in the market. This has attracted continual research efforts among researchers. Literat...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5450/ |