Islamic Branding

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Islamic Branding

The market of halal food and Islamic finance sector which have increased dramatically in the past decade and many other Islamic products and services including cosmetics, real estate, hotels, fashion and insurance, (Alserhan, 2010a), have amplified the role of Islamic brand at present. Fatema et al....

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Bibliographic Details
Main Authors:	Mohammed Abdullah, Abdulhameed Mohammed, Mustafa, Siti Aisyah, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/1851/ http://eprints.uthm.edu.my/1851/1/Chapter%2002%20Islamic%20Branding.pdf

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