The determinant factors influencing young consumers’ acceptance of mobile marketing.

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The determinant factors influencing young consumers’ acceptance of mobile marketing.

Bibliographic Details
Main Authors:	Pan, Vic Qi, Cheah, Amy Shun Gui, Chew, Pai Qin
Format:	Final Year Project / Dissertation / Thesis
Published:	2012
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/929/ http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf

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