The determinant factors influencing young consumers’ acceptance of mobile marketing.

The determinant factors influencing young consumers’ acceptance of mobile marketing.

Bibliographic Details
Main Authors: Pan, Vic Qi, Cheah, Amy Shun Gui, Chew, Pai Qin
Format: Final Year Project / Dissertation / Thesis
Published: 2012
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/929/
http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf

Internet

http://eprints.utar.edu.my/929/
http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf

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