The determinant factors influencing young consumers’ acceptance of mobile marketing.
| Main Authors: | , , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/929/ http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf |
| _version_ | 1848885337664782336 |
|---|---|
| author | Pan, Vic Qi Cheah, Amy Shun Gui Chew, Pai Qin |
| author_facet | Pan, Vic Qi Cheah, Amy Shun Gui Chew, Pai Qin |
| author_sort | Pan, Vic Qi |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description |
|
| first_indexed | 2025-11-15T19:21:00Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-929 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:21:00Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-9292013-08-30T02:17:16Z The determinant factors influencing young consumers’ acceptance of mobile marketing. Pan, Vic Qi Cheah, Amy Shun Gui Chew, Pai Qin HF Commerce 2012-08 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf Pan, Vic Qi and Cheah, Amy Shun Gui and Chew, Pai Qin (2012) The determinant factors influencing young consumers’ acceptance of mobile marketing. Final Year Project, UTAR. http://eprints.utar.edu.my/929/ |
| spellingShingle | HF Commerce Pan, Vic Qi Cheah, Amy Shun Gui Chew, Pai Qin The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_full | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_fullStr | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_full_unstemmed | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_short | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_sort | determinant factors influencing young consumers’ acceptance of mobile marketing. |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/929/ http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf |