The impact of influencers' endorsement on Malaysian young adults' attitudes toward advertising and their purchase intentions

QR Code

The impact of influencers' endorsement on Malaysian young adults' attitudes toward advertising and their purchase intentions

Social media influencers have significantly altered consumer behavior, particularly among young adults, as they have become more prominent in digital advertising. With more sponsored content and more people being sceptical of influencer endorsement, people are questioning whether or not they are r...

Full description

Bibliographic Details
Main Author:	Norshahirah, Binti Abdul Razak
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HN Social history and conditions. Social problems. Social reform
Online Access:	http://eprints.utar.edu.my/7101/ http://eprints.utar.edu.my/7101/1/NORSHAHIRAH_ABDUL_RAZAK_2106726_FYP_Library.pdf

Similar Items

Influence of parental smoking on smoking habit of Bangladeshi adult population in rural and urban areas
by: Meerjady, Sabrina Flora, et al.
Published: (2012)

A study on attitude, behaviour and peer influence among illegal motorcycles street racers
by: Mohd Roslan Mohd Tahir,
Published: (2020)

The perceptions of UNIMAS students on issues of ethnic diversity in small (Ad Hoc) group
by: Azrina, binti Bunsu.
Published: (2009)

A study on perceived work family conflict and intention to leave among Malaysian service sector staff with mediating factors (indirect effects)
by: La Brooy, Alvin Barton
Published: (2013)

Exploring gender differences in the vulnerability towards drug abuse among adolescents in Malaysia
by: Wan Shahrazad Wan Sulaiman,, et al.
Published: (2021)

'Mat' this and 'Mat' that
by: Abd Razak, Dzulkifli
Published: (2006)

Matters of the heart
by: Abd Razak, Dzulkifli
Published: (2011)

Titans pulang awal demi keselamatan
by: Razak, Faizul Azlan
Published: (2013)

T-Team pulang lebih awal: Bimbang letupan bom di Selatan Thailand berulang: Hasbullah.
by: Razak, Faizul Azlan
Published: (2013)

Factors that affect employees' satisfaction toward performance appraisal system under Malaysian remuneration system: a case in immigration department Malaysia Kuching, Sarawak
by: Ch'ng, Eng Hiong
Published: (2010)

Islamic civilization and the Malay world
by: Abdul Razak, Mohd Abbas
Published: (2015)

Program pencegahan keganasan remaja: Satu model program
by: Abd Manaf, Abdul Razak
Published: (2000)

Dynamic characteristic of cross cultural competence in adult third culture kids (ATCKs)
by: Lily Syuwary, Azaman
Published: (2014)

Employees’ Financial Condition towards Intention to Perform: Mediated By Financial Stress.
by: Ng, Suk Ting
Published: (2017)

A framework of influencing factors for successful disaster management in United Arab Emirates (UAE)
by: Mohamed Alfzari, Saeed Mohamed Khalfan
Published: (2022)

What Factors Could Influence Occupational Stress And How Does It Affects Emotional Eating Behaviour?
by: Gopal Samy,, et al.

A note on the influence of household behavior on the generation of municipal solid waste in Johor Bahru Tengah
by: Mohd. Yusof, Mohd. Badruddin, et al.
Published: (2006)

The relationship between social capital and quality of life among rural households in Terengganu, Malaysia
by: Abdul Hakim, Roslan, et al.
Published: (2010)

Brief survey of meiji slogan (fukoku kyohei) and its influence on the modernization of Japan in the 19th century
by: Mansor Majdin, Mohamad Firdaus
Published: (2020)

Social and environmental responsibility of organisations towards community development
by: Yusof, Rohana @ Norliza, et al.
Published: (2004)

Pengalaman dan sumber maklumat berkait seks dalam kalangan penghuni institusi perlindungan dan pemulihan
by: Ahmad, Noor Azizah, et al.
Published: (2015)

The impact of tobacco brands advertisements on television viewers / Gan Siew Yew
by: Gan , Siew Yew
Published: (1989)

The influence of work stress, financial problem and family-work conflict toward job performance among Malaysia Army personnel
by: Nor Azizi, Mohd Adam
Published: (2024)

Asnaf Al-Riqab: exploring understanding and challenges in approach towards lesbian, gay, bisexual, and transgender (LGBT) community; a case study of federal territory Islamic Council (MAIWP) of Malaysia
by: Ahmad Zulfadzli, Din
Published: (2023)

Effects of geometer's sketchpad on students' achievement of combined transformations and attitude towards mathematics
by: Suraini, binti Haji Bujang
Published: (2014)

Kelonggaran ikatan sosial dan jenayah juvena / Mariani Mansor
by: Mariani , Mansor
Published: (1984)

Psychosocial safety climate and employees’ health: A multilevel study / Yulita
by: Yulita, -
Published: (2016)

Online newspapers use and homeland political participation potentials among Nigerian students in Malaysia
by: Mustapha, Lambe Kayode, et al.
Published: (2014)

An analysis of social problems in Malaysia: the case of Johor
by: Mohd Amin, Ruzita, et al.
Published: (2008)

An exploratory of incest among Malays in Malaysia: investigating intra-familial sexual abuse among inmates in two state prisons
by: Md. Noon, Hazizan, et al.
Published: (2008)

Ethem beu Mosque, Tirana, a sparkle of Islamic architecture in Albania
by: Soomro, Ali Raza, et al.
Published: (2014)

Whistle-blowing as an aspect of amar ma’aruf nahi munkar in institutional governance
by: Khalid, Haniza, et al.
Published: (2015)

Humanatirian aid Storage: a way quick response for victim's ease before and after the disaste
by: Jasmani, Ismail, et al.
Published: (2015)

Hospitality and leisure between religious maxims and modern facilities
by: Shuriye, Abdi Omar, et al.
Published: (2014)

The current status of scholarly journal publishing in Brunei Darussalam: A revisit
by: Hashim, Roosfa
Published: (2017)

Usah sibukkan diri dengan fitnah dan kecaman
by: Abd Rahman, Saodah
Published: (2018)

Fahami isu sensitif berkaitan agama
by: Abd Rahman, Saodah
Published: (2017)

Revisiting the Malaise of the Ummah: A way forward
by: Ariffin, Adlina
Published: (2017)

Revisiting the Malaise of the ummah: a way forward
by: Ariffin, Adlina
Published: (2016)

Human resource development interventions for international managers' performance in overseas assignments
by: M. Osman Gani, Aahad
Published: (2012)