The impact of influencers' endorsement on Malaysian young adults' attitudes toward advertising and their purchase intentions
Social media influencers have significantly altered consumer behavior, particularly among young adults, as they have become more prominent in digital advertising. With more sponsored content and more people being sceptical of influencer endorsement, people are questioning whether or not they are r...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/7101/ http://eprints.utar.edu.my/7101/1/NORSHAHIRAH_ABDUL_RAZAK_2106726_FYP_Library.pdf |