The impact of different types of social media influencers on university students' achievement motivation: a case study of university students at UTAR Sungai Long campus, Malaysia

This study employed quantitative research methods within the framework of Social Cognitive Theory, focusing on students at the Sungai Long campus of Universiti Tunku Abdul Rahman in Malaysia to explore the impact of different types of social media influencers on university students’ achievement moti...

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Bibliographic Details
Main Author: Yang, Yang
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/7060/
http://eprints.utar.edu.my/7060/1/FYP_YANGYANG.pdf