The impact of different types of social media influencers on university students' achievement motivation: a case study of university students at UTAR Sungai Long campus, Malaysia
This study employed quantitative research methods within the framework of Social Cognitive Theory, focusing on students at the Sungai Long campus of Universiti Tunku Abdul Rahman in Malaysia to explore the impact of different types of social media influencers on university students’ achievement moti...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/7060/ http://eprints.utar.edu.my/7060/1/FYP_YANGYANG.pdf |