Customer purchase prediction and product recommendations

Understanding customer behaviour is important for businesses that seeking growth and sustainability in today’s competitive market. This project has three main objectives where the first objective is to develop a customer purchase prediction model to estimate the probability of future purchases. T...

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Bibliographic Details
Main Author: Wong, Ji Hin
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/7011/
http://eprints.utar.edu.my/7011/1/fyp_CS_2024_WJH.pdf