Determinants of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z

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Determinants of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z

This study investigates the determinant of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z by applying an extended model of the Technology Acceptance Model (TAM) as a theoretical framework. The framework consists of three independent variable...

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Bibliographic Details
Main Authors:	Ngie, Mi Yi, Ng, Hui Wen, Lin, Siew Ying
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics HB Economic Theory
Online Access:	http://eprints.utar.edu.my/6930/ http://eprints.utar.edu.my/6930/1/2104387_Ngie_Mi_Yi.pdf

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