A study on factors influencing post- purchase behaviour in E-commerce of young adults in Malaysia
As e-commerce is experiencing rapid growth with the acceleration from COVID�19 pandemic, acknowledging and identifying the consumers' post-purchase behaviour in e-commerce is pivotal. It has shifted the market trend with the rapid advancement of digital technologies and the increasing popularit...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6746/ http://eprints.utar.edu.my/6746/1/202310%2D02_FYP_Chan_Chiew_Kong_CHAN_CHIEW_KONG.pdf |