The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment

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The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment

First of all, the research problem is the lack of investigation into the influences of celebrity endorsements on Malaysian consumers’ purchase intentions, especially toward sports equipment. Next, the research objectives and research questions of this study are to determine the relationship betwee...

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Bibliographic Details
Main Author:	Chong, Wei Ni
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HC Economic History and Conditions
Online Access:	http://eprints.utar.edu.my/6737/ http://eprints.utar.edu.my/6737/1/202310%2D21_Chong_Wei_Ni_Dr._Komathi_ap_Munusam_CHONG_WEI_NI.pdf

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