The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
First of all, the research problem is the lack of investigation into the influences of celebrity endorsements on Malaysian consumers’ purchase intentions, especially toward sports equipment. Next, the research objectives and research questions of this study are to determine the relationship betwee...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6737/ http://eprints.utar.edu.my/6737/1/202310%2D21_Chong_Wei_Ni_Dr._Komathi_ap_Munusam_CHONG_WEI_NI.pdf |