Understanding the determinants of online hotel booking intentions

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Understanding the determinants of online hotel booking intentions

In today’s digital age, online hotel booking platforms have changed the hospitality industry by making it easier for travelers to find and book hotels. As consumers increasingly rely on these platforms to plan their accommodations, understanding the factors influencing their booking intentions bec...

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Bibliographic Details
Main Author:	Lian, Sharon Sin Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HD Industries. Land use. Labor T Technology (General)
Online Access:	http://eprints.utar.edu.my/6718/ http://eprints.utar.edu.my/6718/1/202310%2D47_Sharon_Lian_Sin_Yee_Dr_Tiong_Kui_Mi_SHARON_LIAN_SIN_YEE.pdf

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