Understanding the determinants of online hotel booking intentions
In today’s digital age, online hotel booking platforms have changed the hospitality industry by making it easier for travelers to find and book hotels. As consumers increasingly rely on these platforms to plan their accommodations, understanding the factors influencing their booking intentions bec...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6718/ http://eprints.utar.edu.my/6718/1/202310%2D47_Sharon_Lian_Sin_Yee_Dr_Tiong_Kui_Mi_SHARON_LIAN_SIN_YEE.pdf |