Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia

Artificial Intelligence (AI) has become a game-changing technology, transforming numerous industries by automating processes, enhancing decision-making capabilities, and boosting efficiency. The retail sector has undergone significant disruption through the adoption of AI. It has empowered companies...

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Main Authors: Chin, Zhi Kang, Low, Kai Yang, Pong, Kai Ping, Wu, Qiao Jie
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/6703/
http://eprints.utar.edu.my/6703/1/Chin_Zhi_Kang_2003389.pdf
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author Chin, Zhi Kang
Low, Kai Yang
Pong, Kai Ping
Wu, Qiao Jie
author_facet Chin, Zhi Kang
Low, Kai Yang
Pong, Kai Ping
Wu, Qiao Jie
author_sort Chin, Zhi Kang
building UTAR Institutional Repository
collection Online Access
description Artificial Intelligence (AI) has become a game-changing technology, transforming numerous industries by automating processes, enhancing decision-making capabilities, and boosting efficiency. The retail sector has undergone significant disruption through the adoption of AI. It has empowered companies to personalize the customer experience, optimize supply chains, and streamline operations. However, the successful integration of AI in the retail industry heavily relies on the willingness and aptitude of employees, particularly the younger generation known as "Generation Z." This chapter will be structured into seven key sections, including the search background, problem statement, research objectives, research questions, hypotheses of the study, significance of the study, chapter layout, and chapter summary
first_indexed 2025-11-15T19:43:27Z
format Final Year Project / Dissertation / Thesis
id utar-6703
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:43:27Z
publishDate 2024
recordtype eprints
repository_type Digital Repository
spelling utar-67032024-10-02T09:39:17Z Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia Chin, Zhi Kang Low, Kai Yang Pong, Kai Ping Wu, Qiao Jie H Social Sciences (General) HE Transportation and Communications Artificial Intelligence (AI) has become a game-changing technology, transforming numerous industries by automating processes, enhancing decision-making capabilities, and boosting efficiency. The retail sector has undergone significant disruption through the adoption of AI. It has empowered companies to personalize the customer experience, optimize supply chains, and streamline operations. However, the successful integration of AI in the retail industry heavily relies on the willingness and aptitude of employees, particularly the younger generation known as "Generation Z." This chapter will be structured into seven key sections, including the search background, problem statement, research objectives, research questions, hypotheses of the study, significance of the study, chapter layout, and chapter summary 2024-01 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6703/1/Chin_Zhi_Kang_2003389.pdf Chin, Zhi Kang and Low, Kai Yang and Pong, Kai Ping and Wu, Qiao Jie (2024) Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6703/
spellingShingle H Social Sciences (General)
HE Transportation and Communications
Chin, Zhi Kang
Low, Kai Yang
Pong, Kai Ping
Wu, Qiao Jie
Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia
title Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia
title_full Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia
title_fullStr Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia
title_full_unstemmed Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia
title_short Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia
title_sort factors that impact the intention of artificial intelligence adoption in retail industry among gen z employees in malaysia
topic H Social Sciences (General)
HE Transportation and Communications
url http://eprints.utar.edu.my/6703/
http://eprints.utar.edu.my/6703/1/Chin_Zhi_Kang_2003389.pdf