Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia

Artificial Intelligence (AI) has become a game-changing technology, transforming numerous industries by automating processes, enhancing decision-making capabilities, and boosting efficiency. The retail sector has undergone significant disruption through the adoption of AI. It has empowered companies...

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Bibliographic Details
Main Authors: Chin, Zhi Kang, Low, Kai Yang, Pong, Kai Ping, Wu, Qiao Jie
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/6703/
http://eprints.utar.edu.my/6703/1/Chin_Zhi_Kang_2003389.pdf