Reasons for public to back equity-based crowdfunding in Malaysia

This study examines the backing intention of the public towards equity-based crowdfunding in Malaysia. The Social Cognitive Theory (SCT) has been utilized in conducting the research model of this study. SCT includes the behaviour, personal factors and environmental factors which are suitable for thi...

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Main Authors: Chew, Pei Chin, Chan, Phui Yee, Low, Yan Qing, Tan, Tze Yi
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/6581/
http://eprints.utar.edu.my/6581/1/Chew_Pei_Chin_2003599.pdf
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author Chew, Pei Chin
Chan, Phui Yee
Low, Yan Qing
Tan, Tze Yi
author_facet Chew, Pei Chin
Chan, Phui Yee
Low, Yan Qing
Tan, Tze Yi
author_sort Chew, Pei Chin
building UTAR Institutional Repository
collection Online Access
description This study examines the backing intention of the public towards equity-based crowdfunding in Malaysia. The Social Cognitive Theory (SCT) has been utilized in conducting the research model of this study. SCT includes the behaviour, personal factors and environmental factors which are suitable for this study to investigate the independent variables which are backing self-efficacy, rewards, website service quality and perceived risk. Additionally, Malaysians who are 18 years old and above are the target respondents in this study. A total of 403 responses were gathered for the purpose of data analysis. The data information was analysed by using SPSS 26.0 software. The analysis comprises a few elements which included Cronbach’s Alpha, multicollinearity test, normality test, Q-Q plot and multiple regression analysis. The study findings revealed that backing self-efficacy, rewards and website service quality are significantly related to the public intention to back equity-based crowdfunding in Malaysia. Nevertheless, the relationship between perceived risk and backing intention of Malaysians towards equity-based crowdfunding is insignificant. Furthermore, this paper would demonstrate a comprehensive understanding on equity-based crowdfunding which helps in enhancing crowdfunding knowledge towards Malaysians as well as increasing the involvement in equity-based crowdfunding projects.
first_indexed 2025-11-15T19:42:57Z
format Final Year Project / Dissertation / Thesis
id utar-6581
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:42:57Z
publishDate 2024
recordtype eprints
repository_type Digital Repository
spelling utar-65812024-08-14T02:33:21Z Reasons for public to back equity-based crowdfunding in Malaysia Chew, Pei Chin Chan, Phui Yee Low, Yan Qing Tan, Tze Yi HA Statistics HB Economic Theory This study examines the backing intention of the public towards equity-based crowdfunding in Malaysia. The Social Cognitive Theory (SCT) has been utilized in conducting the research model of this study. SCT includes the behaviour, personal factors and environmental factors which are suitable for this study to investigate the independent variables which are backing self-efficacy, rewards, website service quality and perceived risk. Additionally, Malaysians who are 18 years old and above are the target respondents in this study. A total of 403 responses were gathered for the purpose of data analysis. The data information was analysed by using SPSS 26.0 software. The analysis comprises a few elements which included Cronbach’s Alpha, multicollinearity test, normality test, Q-Q plot and multiple regression analysis. The study findings revealed that backing self-efficacy, rewards and website service quality are significantly related to the public intention to back equity-based crowdfunding in Malaysia. Nevertheless, the relationship between perceived risk and backing intention of Malaysians towards equity-based crowdfunding is insignificant. Furthermore, this paper would demonstrate a comprehensive understanding on equity-based crowdfunding which helps in enhancing crowdfunding knowledge towards Malaysians as well as increasing the involvement in equity-based crowdfunding projects. 2024-01 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6581/1/Chew_Pei_Chin_2003599.pdf Chew, Pei Chin and Chan, Phui Yee and Low, Yan Qing and Tan, Tze Yi (2024) Reasons for public to back equity-based crowdfunding in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6581/
spellingShingle HA Statistics
HB Economic Theory
Chew, Pei Chin
Chan, Phui Yee
Low, Yan Qing
Tan, Tze Yi
Reasons for public to back equity-based crowdfunding in Malaysia
title Reasons for public to back equity-based crowdfunding in Malaysia
title_full Reasons for public to back equity-based crowdfunding in Malaysia
title_fullStr Reasons for public to back equity-based crowdfunding in Malaysia
title_full_unstemmed Reasons for public to back equity-based crowdfunding in Malaysia
title_short Reasons for public to back equity-based crowdfunding in Malaysia
title_sort reasons for public to back equity-based crowdfunding in malaysia
topic HA Statistics
HB Economic Theory
url http://eprints.utar.edu.my/6581/
http://eprints.utar.edu.my/6581/1/Chew_Pei_Chin_2003599.pdf