Reasons for public to back equity-based crowdfunding in Malaysia

This study examines the backing intention of the public towards equity-based crowdfunding in Malaysia. The Social Cognitive Theory (SCT) has been utilized in conducting the research model of this study. SCT includes the behaviour, personal factors and environmental factors which are suitable for thi...

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Bibliographic Details
Main Authors: Chew, Pei Chin, Chan, Phui Yee, Low, Yan Qing, Tan, Tze Yi
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/6581/
http://eprints.utar.edu.my/6581/1/Chew_Pei_Chin_2003599.pdf