The impact of social media celebrity endorsement on Malaysian university students' consumption behavior
According to several past research, celebrity endorsement consistently draws positive responses from buyers to advertisements. Aziz et al. (2019) and Ahmad et al. (2019) previous studies have studied the influence of celebrity endorsement on consumer buying behaviour. However, there is a lack of in-...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/6350/ http://eprints.utar.edu.my/6350/1/Thong_Bao_Chye_19UJB01621_FYP.pdf |