The impulsiveness of gen Z buyers. a study of buy-now-pau-later services

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The impulsiveness of gen Z buyers. a study of buy-now-pau-later services

Regarding impulse buying things, "buy now, pay later" services, and other behaviours, Gen Z demonstrates a number of traits and tendencies. Since they were raised in the digital era, members of Generation Z are more inclined to make impulsive purchases. This study intends to investigate ho...

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Bibliographic Details
Main Author:	Chan, Khai Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HF Commerce TX Home economics
Online Access:	http://eprints.utar.edu.my/6275/ http://eprints.utar.edu.my/6275/1/202306%2D65_CHAN_KHAI_YEE_KHAI_YEE_CHAN.pdf

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