The impulsiveness of gen Z buyers. a study of buy-now-pau-later services
Regarding impulse buying things, "buy now, pay later" services, and other behaviours, Gen Z demonstrates a number of traits and tendencies. Since they were raised in the digital era, members of Generation Z are more inclined to make impulsive purchases. This study intends to investigate ho...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/6275/ http://eprints.utar.edu.my/6275/1/202306%2D65_CHAN_KHAI_YEE_KHAI_YEE_CHAN.pdf |