Investigation of Malaysian youth’s intention to participate in the gig economy

In this study, the central theme is to investigate the intention of Malaysian Youth to participate in the Gig economy. Attitudes (ATT), Perceived Behaviour Control (PBC), Subjective Norm (SN), Pull Motivation (PLM), and Push Motivation (PSM) will be the exogenous variables (IV) in our study. Further...

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Bibliographic Details
Main Authors: Hon, Jin Kang, Loh, Yi Xuan, Wong, Yun Tinn
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/6068/
http://eprints.utar.edu.my/6068/1/fyp_FE_2023_HJK.pdf