Perceived ethicality and its impact on consumer loyalty: An empirical study on sharing economy platforms

Perceived ethicality and its impact on consumer loyalty: An empirical study on sharing economy platforms

Sharing economy in Malaysia is growing rapidly, so it is necessary to examine the consumers’ perceived ethicality of sharing economy platforms (SEPs) and how these concerns impact on consumer trust and loyalty towards sharing economy platforms. This study applies stimulus-organism-response (SOR) the...

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Bibliographic Details
Main Authors: Tang, Scully Zy Ing, Tan, Yie Xuan
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
HB Economic Theory
HG Finance
Online Access:http://eprints.utar.edu.my/6007/
http://eprints.utar.edu.my/6007/1/fyp_MK_2023_TYX.pdf

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