Perceived ethicality and its impact on consumer loyalty: An empirical study on sharing economy platforms
Sharing economy in Malaysia is growing rapidly, so it is necessary to examine the consumers’ perceived ethicality of sharing economy platforms (SEPs) and how these concerns impact on consumer trust and loyalty towards sharing economy platforms. This study applies stimulus-organism-response (SOR) the...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6007/ http://eprints.utar.edu.my/6007/1/fyp_MK_2023_TYX.pdf |