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Does social media marketing affect brand awareness? A study of cosmetic products among gen Z in Kuala Lumpur

In this era of rapid technological advancement, the number of consumers browsing online information is steadily increasing. Social media platforms have emerged as a vital channel for communication and sharing information, making them the greatest option for conducting business. This research paper e...

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Bibliographic Details
Main Authors:	Lim, Zhi Wei, Yong, Yeu Chin
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance T Technology (General)
Online Access:	http://eprints.utar.edu.my/6006/ http://eprints.utar.edu.my/6006/1/fyp_MK_2023_YYC.pdf

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