Does social media marketing affect brand awareness? A study of cosmetic products among gen Z in Kuala Lumpur
In this era of rapid technological advancement, the number of consumers browsing online information is steadily increasing. Social media platforms have emerged as a vital channel for communication and sharing information, making them the greatest option for conducting business. This research paper e...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6006/ http://eprints.utar.edu.my/6006/1/fyp_MK_2023_YYC.pdf |