The influence of perceived value on the satisfaction of generation Z towards e-loyalty programs in the fashion industry

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The influence of perceived value on the satisfaction of generation Z towards e-loyalty programs in the fashion industry

The Theory of Consumer Perceived Value (CPV) were utilised in this research to evaluate the perceived value of Malaysian Generation Z on their satisfaction in the context of fashion e-loyalty programs. The main motivation of this research is to clarify the relationship between CPV and consumer satis...

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Bibliographic Details
Main Authors:	Goh, Fion E Qing, Goh, Jerene Yin Yin
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance T Technology (General)
Online Access:	http://eprints.utar.edu.my/5983/ http://eprints.utar.edu.my/5983/1/fyp_MK_2023_JGYY.pdf

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