The influence of perceived value on the satisfaction of generation Z towards e-loyalty programs in the fashion industry
The Theory of Consumer Perceived Value (CPV) were utilised in this research to evaluate the perceived value of Malaysian Generation Z on their satisfaction in the context of fashion e-loyalty programs. The main motivation of this research is to clarify the relationship between CPV and consumer satis...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5983/ http://eprints.utar.edu.my/5983/1/fyp_MK_2023_JGYY.pdf |