Determinants of customer satisfaction with artificial intelligence-enabled social media marketing in Malaysia

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Determinants of customer satisfaction with artificial intelligence-enabled social media marketing in Malaysia

This research aims to study the factors that influence customer satisfaction in AI enabled social media marketing in Malaysia by incorporating the E-service quality model. Online questionnaires were used as the primary data collection method to collect information from 200 respondents. Data were sub...

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Bibliographic Details
Main Authors:	Ng, Ch’ng Sim, Tan, Yi Xuan
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HF Commerce HG Finance T Technology (General)
Online Access:	http://eprints.utar.edu.my/5970/ http://eprints.utar.edu.my/5970/1/fyp_MK_2023_NCS.pdf

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