Determinants of customer satisfaction with artificial intelligence-enabled social media marketing in Malaysia
This research aims to study the factors that influence customer satisfaction in AI enabled social media marketing in Malaysia by incorporating the E-service quality model. Online questionnaires were used as the primary data collection method to collect information from 200 respondents. Data were sub...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5970/ http://eprints.utar.edu.my/5970/1/fyp_MK_2023_NCS.pdf |