Social media influence and sexual content: A perception study on sexual behaviour among generation Z

Recently, there was a rising social problem, especially in terms of sexual behaviours among Malaysian youths. Social media has lots of policies and rules to ban sexual content. However, there was still a high risk of vulnerability. Thus, this problem should gain the attention of the public. Besides,...

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Main Authors: Chua, Zi Le, Phang, Chi Yee, Tan, Li Wen, Tang, Wei Kang, Yap, Hao Yi
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/5795/
http://eprints.utar.edu.my/5795/1/fyp_PR_2023_CZL.pdf
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author Chua, Zi Le
Phang, Chi Yee
Tan, Li Wen
Tang, Wei Kang
Yap, Hao Yi
author_facet Chua, Zi Le
Phang, Chi Yee
Tan, Li Wen
Tang, Wei Kang
Yap, Hao Yi
author_sort Chua, Zi Le
building UTAR Institutional Repository
collection Online Access
description Recently, there was a rising social problem, especially in terms of sexual behaviours among Malaysian youths. Social media has lots of policies and rules to ban sexual content. However, there was still a high risk of vulnerability. Thus, this problem should gain the attention of the public. Besides, there was a rise of a new community group on social media that focused on promoting sexual content. This study was guided by the Media dependency Theory and proposed an effective framework to know the perception of Generation Z on sexual behaviours. To know the perception of Generation Z towards sexual content on social media and to examine the effect of sexual content in social media on sexual behaviours among Generation Z, an online survey was conducted among 384 Malaysian undergraduate students. IBM Statistical Package for the Social Sciences (SPSS) Version 29 was used for data analysis. The findings showed that Generation Z still cannot differentiate sexual behaviours and sexual misconduct. Besides, even though Generation Z was exposed to various sexual content, most of them will not engage in sexual behaviours. This study can provide descriptive information for Malaysian researchers or authorities to have a reference on the perception study of sexual behaviours and help the social media giants to generate stricter rules and regulations
first_indexed 2025-11-15T19:39:35Z
format Final Year Project / Dissertation / Thesis
id utar-5795
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:39:35Z
publishDate 2023
recordtype eprints
repository_type Digital Repository
spelling utar-57952023-08-11T08:45:10Z Social media influence and sexual content: A perception study on sexual behaviour among generation Z Chua, Zi Le Phang, Chi Yee Tan, Li Wen Tang, Wei Kang Yap, Hao Yi HM Sociology HN Social history and conditions. Social problems. Social reform HT Communities. Classes. Races Recently, there was a rising social problem, especially in terms of sexual behaviours among Malaysian youths. Social media has lots of policies and rules to ban sexual content. However, there was still a high risk of vulnerability. Thus, this problem should gain the attention of the public. Besides, there was a rise of a new community group on social media that focused on promoting sexual content. This study was guided by the Media dependency Theory and proposed an effective framework to know the perception of Generation Z on sexual behaviours. To know the perception of Generation Z towards sexual content on social media and to examine the effect of sexual content in social media on sexual behaviours among Generation Z, an online survey was conducted among 384 Malaysian undergraduate students. IBM Statistical Package for the Social Sciences (SPSS) Version 29 was used for data analysis. The findings showed that Generation Z still cannot differentiate sexual behaviours and sexual misconduct. Besides, even though Generation Z was exposed to various sexual content, most of them will not engage in sexual behaviours. This study can provide descriptive information for Malaysian researchers or authorities to have a reference on the perception study of sexual behaviours and help the social media giants to generate stricter rules and regulations 2023-01 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5795/1/fyp_PR_2023_CZL.pdf Chua, Zi Le and Phang, Chi Yee and Tan, Li Wen and Tang, Wei Kang and Yap, Hao Yi (2023) Social media influence and sexual content: A perception study on sexual behaviour among generation Z. Final Year Project, UTAR. http://eprints.utar.edu.my/5795/
spellingShingle HM Sociology
HN Social history and conditions. Social problems. Social reform
HT Communities. Classes. Races
Chua, Zi Le
Phang, Chi Yee
Tan, Li Wen
Tang, Wei Kang
Yap, Hao Yi
Social media influence and sexual content: A perception study on sexual behaviour among generation Z
title Social media influence and sexual content: A perception study on sexual behaviour among generation Z
title_full Social media influence and sexual content: A perception study on sexual behaviour among generation Z
title_fullStr Social media influence and sexual content: A perception study on sexual behaviour among generation Z
title_full_unstemmed Social media influence and sexual content: A perception study on sexual behaviour among generation Z
title_short Social media influence and sexual content: A perception study on sexual behaviour among generation Z
title_sort social media influence and sexual content: a perception study on sexual behaviour among generation z
topic HM Sociology
HN Social history and conditions. Social problems. Social reform
HT Communities. Classes. Races
url http://eprints.utar.edu.my/5795/
http://eprints.utar.edu.my/5795/1/fyp_PR_2023_CZL.pdf