Determinants of intensive Facebook usage among utar students: The implications of uses and gratifications theory
Facebook is the most popular social media platform worldwide, with more than 2.85 billion monthly active users. Although Facebook is becoming increasingly popular among university students, how each factor affects their intensive Facebook usage is still an under-researched area. To address the gaps,...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/5771/ http://eprints.utar.edu.my/5771/1/fyp_JR_2022_HCY.pdf |