Consumers acceptance towards augmented reality beauty shopping application in Malaysia
Consumers have changed their shopping habits during the pandemic as they shifted from making purchases in brick-and-mortar shops to online e-commerce platforms. As the e-commerce industry continues to grow, there is increasing adoption of augmented reality (AR) technology in several sectors such as...
| Main Author: | Lim , Rachel Bei En |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5674/ http://eprints.utar.edu.my/5674/1/RACHEL_LIM_BEI_EN.pdf |
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