Consumers acceptance towards augmented reality beauty shopping application in Malaysia
Consumers have changed their shopping habits during the pandemic as they shifted from making purchases in brick-and-mortar shops to online e-commerce platforms. As the e-commerce industry continues to grow, there is increasing adoption of augmented reality (AR) technology in several sectors such as...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/5674/ http://eprints.utar.edu.my/5674/1/RACHEL_LIM_BEI_EN.pdf |