Triggers of Malaysian consumers’ impulse purchase during live streaming

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Triggers of Malaysian consumers’ impulse purchase during live streaming

With the rapid growth of the e-commerce market in Malaysia and the recent popularity of live streaming sales. Correspondingly, the situation of consumers purchasing merchandise through live streaming is also increasing. Therefore, this paper aimed to identify the factors that affect Malaysian consum...

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Bibliographic Details
Main Author:	Haw, Mei Kei
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/5660/ http://eprints.utar.edu.my/5660/1/HAW_MEI_KEI.pdf

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