Triggers of Malaysian consumers’ impulse purchase during live streaming
With the rapid growth of the e-commerce market in Malaysia and the recent popularity of live streaming sales. Correspondingly, the situation of consumers purchasing merchandise through live streaming is also increasing. Therefore, this paper aimed to identify the factors that affect Malaysian consum...
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5660/ http://eprints.utar.edu.my/5660/1/HAW_MEI_KEI.pdf |