Customer segmentation on clustering algorithms

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Customer segmentation on clustering algorithms

This report presents an analysis of customer segmentation using various clustering algorithms, including k-means, DBSCAN, GMM, and RFM. The aim of the study is to identify customer groups based on their buying behaviour and demographic characteristics. The study utilizes a dataset consisting of tran...

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Bibliographic Details
Main Author:	Toh, Wei Xuan
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	Q Science (General) T Technology (General)
Online Access:	http://eprints.utar.edu.my/5523/ http://eprints.utar.edu.my/5523/1/fyp_CS_2023_TWX.pdf

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