Customer segmentation on clustering algorithms
This report presents an analysis of customer segmentation using various clustering algorithms, including k-means, DBSCAN, GMM, and RFM. The aim of the study is to identify customer groups based on their buying behaviour and demographic characteristics. The study utilizes a dataset consisting of tran...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/5523/ http://eprints.utar.edu.my/5523/1/fyp_CS_2023_TWX.pdf |