Factors influencing generation Z’s purchase intention of second-hand clothing in Malaysia
The fashion sector has a significant environmental effect which has encouraged second-hand clothing to be a solution to reduce the impact. As a result, thrifting has slowly become a trend worldwide, especially with Generation Z. As Generation Z is starting to be more conscious of sustainability issu...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5449/ http://eprints.utar.edu.my/5449/1/fyp_MK_2023_NTX.pdf |