Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia

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Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia

Convenience is key in today's environment because the Internet is intertwined with everything. This has propelled the success of e-commerce to new heights. This double-edged sword has brought upon distractions to e-commerce customers from other forms of entertainments. What is left is a short a...

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Bibliographic Details
Main Authors:	Oon, Bennet Wei Sharn, Chan, Chen Meng
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HF Commerce T Technology (General) TA Engineering (General). Civil engineering (General)
Online Access:	http://eprints.utar.edu.my/5447/ http://eprints.utar.edu.my/5447/1/fyp_MK_2023_BOWS.pdf

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