Determinants of consumers’ choice of online merchant
This research will study about the factors influencing the consumers’ choice of online merchants. Price, sales volume, stickiness to the website, website quality, order fulfilment, reputation and trust, ratings and reviews will influence the choice of online merchants. The study will also shows whic...
| Main Authors: | , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5144/ http://eprints.utar.edu.my/5144/1/lim1605279vooi1503665.pdf |
| _version_ | 1848886339090513920 |
|---|---|
| author | Lim, Bee Khim Vooi, Wen Yan |
| author_facet | Lim, Bee Khim Vooi, Wen Yan |
| author_sort | Lim, Bee Khim |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | This research will study about the factors influencing the consumers’ choice of online merchants. Price, sales volume, stickiness to the website, website quality, order fulfilment, reputation and trust, ratings and reviews will influence the choice of online merchants. The study will also shows which e-commerce website is the most used by consumers and also which e-commerce website will be the most intended to use by the consumers in the future. In this study, 140 survey questionnaires was distributed to the respondents in the form of paper and also through online. Convenience and judgement sampling had been used in this research. The Cronbach’s Alpha Reliability test will also conducted in this research. Moreover, the findings, implication and also the limitation of study are discussed in the chapter 5. |
| first_indexed | 2025-11-15T19:36:55Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5144 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:36:55Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-51442023-02-24T12:01:50Z Determinants of consumers’ choice of online merchant Lim, Bee Khim Vooi, Wen Yan HF Commerce This research will study about the factors influencing the consumers’ choice of online merchants. Price, sales volume, stickiness to the website, website quality, order fulfilment, reputation and trust, ratings and reviews will influence the choice of online merchants. The study will also shows which e-commerce website is the most used by consumers and also which e-commerce website will be the most intended to use by the consumers in the future. In this study, 140 survey questionnaires was distributed to the respondents in the form of paper and also through online. Convenience and judgement sampling had been used in this research. The Cronbach’s Alpha Reliability test will also conducted in this research. Moreover, the findings, implication and also the limitation of study are discussed in the chapter 5. 2019 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5144/1/lim1605279vooi1503665.pdf Lim, Bee Khim and Vooi, Wen Yan (2019) Determinants of consumers’ choice of online merchant. Final Year Project, UTAR. http://eprints.utar.edu.my/5144/ |
| spellingShingle | HF Commerce Lim, Bee Khim Vooi, Wen Yan Determinants of consumers’ choice of online merchant |
| title | Determinants of consumers’ choice of online merchant |
| title_full | Determinants of consumers’ choice of online merchant |
| title_fullStr | Determinants of consumers’ choice of online merchant |
| title_full_unstemmed | Determinants of consumers’ choice of online merchant |
| title_short | Determinants of consumers’ choice of online merchant |
| title_sort | determinants of consumers’ choice of online merchant |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/5144/ http://eprints.utar.edu.my/5144/1/lim1605279vooi1503665.pdf |