Determinants of consumers’ choice of online merchant
This research will study about the factors influencing the consumers’ choice of online merchants. Price, sales volume, stickiness to the website, website quality, order fulfilment, reputation and trust, ratings and reviews will influence the choice of online merchants. The study will also shows whic...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5144/ http://eprints.utar.edu.my/5144/1/lim1605279vooi1503665.pdf |