A study on purchase intention towards convenience food products in Malaysia

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A study on purchase intention towards convenience food products in Malaysia

Convenience food products have become the choice of many Malaysians due to the increase in their standard of living and purchasing power. The changes of Malaysians' lifestyle have resulted in an increase in the demand for convenience food which in turn leads to innovative new products in the fo...

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Bibliographic Details
Main Authors:	Chua, Ti Ling, Lau , Janice, Lee, Mei Hui
Format:	Final Year Project / Dissertation / Thesis
Published:	2017
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5127/ http://eprints.utar.edu.my/5127/1/chua%2Djanice%2Dlee.pdf

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