Factors affecting generation Y consumers’ purchase intention towards organic products in Malaysia

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Factors affecting generation Y consumers’ purchase intention towards organic products in Malaysia

The primary objective of this research is to examine the factors that impact Generation Y consumers’ purchase intention towards organic products in Malaysia. This research is to investigate the relationship of health concerns, environmental concerns, perceived value, availability towards consumer at...

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Bibliographic Details
Main Authors:	Chong, Jia Ying, Chua, Hian Soon, Lwee, Kui Fang, Ng, Shih Yean
Format:	Final Year Project / Dissertation / Thesis
Published:	2017
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5123/ http://eprints.utar.edu.my/5123/1/chua%2Dchong%2Dlwe%2Deng.pdf

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